Spring, 2020

SECOND EDITION OF „WARUM PRODUKTE FLOPPEN“ COMING OUT

Currently the second edition of the German Marketing bestselling book „Warum Produkte floppen“ is under editorial review at the Haufe Verlag in Munich. We are looking forward to the publishing in March/ April 2020. The book has received a widespread recognition and still is one of the very few comprehensive texts that deals with the subject of new product success.


February 13, 2020

TALK AT „WIRTSCHAFTSCLUB DÜSSELDORF“

One of my ongoing research tracks is around psychological gender differences and the systematic application of these findings in consumer goods marketing programs. I am really looking forwadr to be talking about women and men, their differences and communalities at the „Wirtschaftsclub Düsseldorf“. It is the day before Valentine’s Day ……. a good fit.


September 1, 2019

AFFILIATED PROFESSOR AT EUROPEAN BUSINESS SCHOOL (EBS)

I am happy to report that I have been appointed as an Affiliated Professor of Business Administration at the „European Business School“ (EBS) in Oestrich-Winkel, Germany. I will be teaching my basic and advanced course on consumer-centric new product development in the EBS Master’s Programme.


June 30, 2019

LECTURES AT RWTH ENDED, WILL STAY ON FACULTY

With a bit of personal sadness, I have ended my teaching at RWTH Aachen at the end of this semester. It has been almost 20 wonderful years with great students whom I have seriously enjoyed. Thanks to all participants in all those years and I hope you stay in touch …. I will remain on the faculty of the RWTH Business School for the next five years, though.