Prof. Dr. Hans-Willi Schroiff studied psychology and medicine at the Rheinisch-Westfälische Technische Hochschule (RWTH) Aachen. After his Ph.D. in Psychology, he became Assistant Professor at the RWTH Department of Psychology in 1982. From 1987-2012 he worked at Henkel AG & Co. KGaA, a global fmcg company - heading their global Market Research function from 1998-2012.

In 2002 he joined the RWTH School of Business and Economics as a faculty member and Honorary Professor, where since then he teaches BA/ MBA courses all year round. Besides that, he is a frequently invited lecturer/ speaker at top business schools in Europe and in the US (e.g. Harvard Business School, London Business School, European School of Management and Technology - Berlin, INSEAD, Fontainebleau etc.). He is the author of numerous publications and a keynote speaker at business conferences in Europe and in the US.

From 1999-2008 he served as an Executive Council member of the Marketing Science Instititute (MSI) in Boston.

Prof. Schroiff is on the Advisory Board/ Board of Directors of several international market research companies, such as Dialego and YouGov Germany.

In the beginning of 2013 he became a co-founder and managing partner of InnoChainge, an international consulting firm focusing on consumer-centric innovation.



Schiessstr. 43, 40459 Düsseldorf

Lehrstuhl für Marketing der RWTH Aachen
Kackertstr. 7, 52072 Aachen
Tel. +49 241 80 96159

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so what's new .... 

Updated:  March 8, 2013

Academic teaching


Meine Veranstaltung im Sommersemester 2013 wird ausschliesslich über einen virtuellen Lernraum angekündigt und unterstützt, der über das eLearning der RWTH nur für Teilnehmer der Vorlesung zugänglich ist (Lernraum 13ss-04711). Die erste Vorlesung des SS 2013 findet am 12.4.2013 im Hörsaal AS der RWTH Aachen statt. Die Teilnahme an der ersten Veranstaltung ist verpflichtend, Nachmeldungen können nicht berücksichtigt werden.

Currently no classes at the London Business School. Check the class announcements .........

Currently no classes at ESMT. Check the class announcements ....


Copyright Prof. Dr. Hans-Willi Schroiff 2001-2013.
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