Updated: August 2020

I am Prof. Dr. Hans-Willi Schroiff, a Marketing and Market Research academic and practitioner with more than 30 years of academic and business experience.

A former Corporate Vice President at Henkel KGaA, I am the CEO and founder of MindChainge – a management consulting firm, supporting clients successfully on consumer-centric new product development.

I live in Neuss, Germany, with my wife Marion. Besides enjoying our six grandchildren, I have remained an avid and dedicated guitar player and I continue to tour in Germany with my trailblazing R&B Band „Mind The Gap„.