I am Prof. Dr. Hans-Willi Schroiff, a Marketing and Market Research academic and practitioner with more than 30 years of academic and business experience. A former Corporate Vice President at Henkel KGaA, I am the founder and CEO of MindChainge – a Düsseldorf-based consulting firm, supporting clients successfully on consumer-centric new product development.

My academic background is in Psychology (Ph.D. in 1982) and Human Medicine – obtained at RWTH Aachen, Germany between 1978 and 1983. After my doctoral degree in 1983 I was a (Junior) Professor at the Department of Psychology at RWTH Aachen. In 1987, I joined Henkel KGaA, a global German DAX company based in Düsseldorf. A globally responsible Corporate Vice President since 1997, I was responsible for their Market Research function until end of 2012. In 2013, I founded „MindChainge“ – a business consulting firm focused on successful consumer-centric new product development.

Besides my business career, I always kept up strong ties to academia. Since 1999 I have been a faculty member at the Faculty of Business Administration of RWTH Aachen – first as a Lecturer, as of 2004 as (Honorary) Professor of Business Administration. I was appointed twice as a Visiting Professor at the Tuck School of Business in 2013 and 2014. Since 2017, I got nominated as a Lecturer at the European Business School (EBS) at Oestrich-Winkel. Besides that, I had the pleasure to teach on and off at Executive Programs at the Harvard Business School, INSEAD Fontainebleau, the Wharton Business School, and the London Business School.

I live in Neuss, Germany, with my wife Marion. Besides enjoying our six grandchildren, I have remained an avid and dedicated guitar player and I continue to tour in Germany with my trailblazing R&B Band „Mind The Gap„.