How to Become the „Leader of the Pack“
One of my ongoing research efforts is revoving around the packaging of a product as the currently most neglected marketing mix factor, nevertheless remaing the most important one.
My award-winning paper at the Houston 2016 conference
Despite a widespread political gender discussion, demanding the total equality of woman and man – there is ample scientific evidenc that woman and men are very different. Not only with respect to their anatomical „hardware“
New Product Idea Development
Valid Company Performance Predictors