September 28, 2021
Wieder einmal ein öffentlicher Auftritt in berufenem Kreise!
Danke für die Einladung des Lions Club Düsseldorf. Ich freue mich sehr auf unseren gemeinsamen Abend – es geht um die „Logik des Misslingens“ und warum große Unternehmen es nicht schaffen, innovatov zu sein.
August 1, 2021
Mein neues Buch ist erschienen! „Permanent im Wandel“ mit dem CEO von edding, Per Ledermann und Vanessa Loreto, der Innovations-Managerin von edding.
Mit dem edding-CEO Per Ledermann und Dr. Vanessa Loreto (Leiterin Innovations-Management bei edding) schreiben wir über das Thema „Innovationskultur“ als eine der ganz wesentlichen Voraussetzungen für überdauernden Erfolg mit neuen Produkten oder Dienstleistungen. Wieder einmal erweisen sich Führungsqualität und Agilität im Mittelstand als zentrale Wertschöpfungs-Treiber.
March 30, 2021
MSI Roundtable on Innovation Metrics together with Peter Golder (Tuck School of Business)
Innovation management researchers have proposed a plethora of metrics for measuring the innovation process. However, innovation management practitioners appear to record and report only a tiny subset of these metrics. Often, those metrics that are used tend to focus on past performance rather than be useful for evaluating future innovation performance. Moreover, outside analysts appear to be interested in only a narrow subset of innovation metrics. As a result, firms may not be learning all they can from carefully measuring successes and failures resulting from their innovation activities.
In this roundtable workshop session, we will bring together the most comprehensive academic thinking on innovation metrics with state-of-the-art practitioners sharing their insights on and applications of innovation metrics.
To register for the event, email kgrey@thearf.org
November 1, 2020
TEACHING AT UNIVERSITY OF COLOGNE STARTING APRIL 2021
I am truly happy to announce that I will take up an additional teaching liability at the Marketing Area of the University of Cologne, starting in April 2021.
September 7, 2020
SECOND EDITION OF „WARUM PRODUKTE FLOPPEN“ NOW OUT
Currently the second edition of the German Marketing bestselling book „Warum Produkte floppen“ is out at the Haufe Verlag in Munich. We are looking forward to sales development this year. The first edition has received a widespread recognition and still is one of the very few comprehensive texts that deals with the subject of new product success.
August, 2020
„WELTFRAUENTAG 2020“:
PANEL DISCUSSION ON GENDER ISSUES AT „DOUGLAS“, DÜSSELDORF
The gender discussion moves on. On March 9th I happen to be (the only male) participant on a discussion panel about the portrait of business women in the media. Looking back at all the public speeches I gave so far, I probably have never been more curious regarding the development and the outcome of the discussion.
February 13, 2020
TALK AT „WIRTSCHAFTSCLUB DÜSSELDORF“
One of my ongoing research tracks is around psychological gender differences and the systematic application of these findings in consumer goods marketing programs. I am really looking forward to be talking about women and men, their differences and communalities at the „Wirtschaftsclub Düsseldorf“. It is the day before Valentine’s Day ……. a good fit.
September 1, 2019
AFFILIATED PROFESSOR AT EUROPEAN BUSINESS SCHOOL (EBS)
I am happy to report that I have been appointed as an Affiliated Professor of Business Administration at the „European Business School“ (EBS) in Oestrich-Winkel, Germany. I will be teaching my basic and advanced course on consumer-centric new product development in the EBS Master’s Programme.
June 30, 2019
LECTURES AT RWTH ENDED, WILL STAY ON FACULTY
With a bit of personal sadness, I have ended my teaching at RWTH Aachen at the end of this semester. It has been almost 20 wonderful years with great students whom I have seriously enjoyed. Thanks to all participants in all those years and I hope you stay in touch …. I will remain on the faculty of the RWTH Business School for the next five years, though.